Mens Underwear Market size to grow by USD 11.65 billion during 2024-2028, APAC to occupy 46% market share, Technavio

NEW YORK, March 11, 2024 /PRNewswire/ — The mens underwear market size is expected to grow by USD 11.65 billion between 2023 and 2028. However, the growth momentum of the market will progressing at a CAGR of  5.43% during forecat period.  APAC is set to contribute 43% to global market growth. Leading players like Calvin Klein, Jockey, and Lux Cozi drive regional expansion in countries like China, India, Japan, Australia, and South Korea. Customer preference for branded menswear, affordability, and urbanization, coupled with rising disposable incomes, fuel market growth in the region.

The report analyses the market size and growth and provides accurate predictions on the growth of the market.

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Report Coverage


Page number


Base year


Historic period


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 5.43%

Market Growth 2024-2028

USD 11.65 billion

Market structure


YoY growth 2023-2024(%)


Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 43%

Key countries

US, Canada, India, China, and UK

Key Higlights:

The report recognizes the following as some of the key players in the mens underwear market: American Eagle Outfitters Inc, Derek Rose Ltd., Duluth Holdings Inc., Farfetch Ltd., Hanesbrands Inc., Huber Holding AG, Hugo Boss AG, Iconix International, Jockey International Inc., Levi Strauss and Co., Newell Brands Inc., OTB Spa, Penney OpCo LLC, Perry Ellis International Inc., PVH Corp., Ralph Lauren Corp., RibbedTee, Under Armour Inc., UNIQLO India Pvt. Ltd., and Dolce and Gabbana SRL. Mens Underwear Market is fragmented in nature.

  • Market to observe 4.91% YOY growth in 2024.
  • Growing investments and product launches by market players, such as Jockey and Calvin Klein, focusing on R&D for tailored products and innovative fabrics.
  • Issues related to purchasing products, particularly the lack of variety in retail stores across developing regions, hindering market growth.

The report also covers information on the upcoming trends and challenges. Explore detail information

Purchase Report

Segmentation Analysis:

The boxer brief segment is poised for significant growth during the forecast period, offering a modern and supportive silhouette. Valued at USD 11.15 billion in 2018, boxer briefs combine comfort with style, appealing to men of all ages. The rising awareness of comfort and breathability, coupled with advancements in fabric technologies, has fueled the demand for boxer briefs. With premium materials and moisture-wicking properties, boxer briefs cater to the growing emphasis on health and wellness, driving market growth.

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Analyst Review:

The men’s underwear market is a dynamic landscape encompassing a wide array of styles, fabrics, and features to meet the diverse needs and preferences of consumers. From classic boxer briefs to innovative compression shorts, the market offers an extensive range of options tailored to different lifestyles and activities. 

Boxer briefs, trunks, and boxer shorts remain perennial favorites, providing versatile choices for everyday wear and athletic pursuits. Briefs and underpants offer traditional support and coverage, while jockstraps and compression shorts cater to the needs of athletes seeking enhanced performance and muscle support during workouts. 

Fabric technology plays a crucial role in shaping the performance and comfort of men’s underwear. Moisture-wicking materials such as modal, microfiber, and bamboo are gaining popularity for their ability to keep the skin dry and cool, making them ideal for active lifestyles. Seamless construction and tagless designs minimize irritation and chafing, ensuring a comfortable fit throughout the day.

Consumers are increasingly drawn to eco-friendly options, driving demand for underwear made from sustainable materials like organic cotton, bamboo, and recycled fibers. Luxury and designer brands are tapping into this trend, offering premium-quality underwear with a focus on style and sustainability.

In addition to fabric and design, features like pouch construction, waistband elasticity, and rise height contribute to the overall fit and support of men’s underwear. Low-rise, mid-rise, and high-rise options cater to individual preferences, while features like fly-front or no-fly designs offer added convenience.

Furthermore, the emergence of subscription-based models is transforming the way consumers purchase underwear, offering convenience, customization, and savings through regular deliveries of fresh styles.

Overall, the men’s underwear market is characterized by innovation, diversity, and evolving consumer preferences. With an emphasis on performance, comfort, and sustainability, manufacturers and brands are poised to capitalize on these trends and drive continued growth in the market.

Market Overview:

The men’s underwear market offers a diverse range of options to suit various preferences and needs. Boxer briefs, trunks, boxer shorts, and briefs are among the most popular styles, providing different levels of coverage and support. Jockstraps and compression shorts cater to athletic activities, offering added stability and compression. For those leading an active lifestyle, athletic underwear with moisture-wicking and breathable properties ensures comfort during workouts. Seamless and modal underwear prioritize comfort and softness, providing a smooth fit without any seams or irritation. As eco-consciousness grows, modal underwear made from sustainable materials gains popularity. With such a wide array of choices available, the men’s underwear market continues to evolve to meet the diverse demands of consumers.

Related Reports:

The menswear market size is forecast to increase by USD 281.94 billion, at a CAGR of 7.71% between 2023 and 2028. 

The global men’s top wear market has the potential to grow by USD 58.02 billion during 2020-2024, and the market’s growth momentum will accelerate throughout the forecast period because of the steady increase in year-over-year growth.


  1. Executive Summary
  2. Landscape
  3. Sizing
  4. Historic Size
  5. Five Forces Analysis
  6. Segmentations
  7. Customer Landscape
  8. Geographic Landscape
  9. Drivers, Challenges, and Trends
  10. Vendor Landscape
  11. Vendor Analysis
  12. Appendix

About Technavio

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With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: [email protected]

SOURCE Technavio

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