Maternity Intimate Wear Market to grow at a CAGR of 3.1% from 2022 to 2027|Increasing demand for antimicrobial and eco-friendly maternity intimate wear is one of the major market trends -Technavio

NEW YORK, July 7, 2023 /PRNewswire/ — The maternity intimate wear market size is estimated to grow by USD 315.47 million from 2022 to 2027. The market is estimated to accelerate at a CAGR of 3.1%, according to Technavio. Download a Sample Report Now!

Maternity intimate wear market Insights –

• Vendors: 15+, Including A Mothers Boutique LLC dba Levana Bratique, Adidas AG, Adore Me Inc., ASOS Plc, Belly Bandit, Brainbees Solutions Pvt. Ltd., Hanesbrands Inc., H and M Hennes and Mauritz GBC AB, HunyHuny Overseas Pvt. Ltd., Medela AG, Next Plc, Nike Inc., Penney OpCo LLC, Purple Panda Fashions Pvt. Ltd., SARL CACHECOEUR, Seraphine Ltd., Shaico Fashion Pvt. Ltd., The Gap Inc., Triumph Intertrade AG, and Tytex AS, among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Product (Bras, Panties, and Others), Distribution Channel (Offline and Online), and Geography (Europe, North America, APAC, South America, and Middle East and Africa)

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Maternity intimate wear market – Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies, such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market’s competitive landscape and offers information on several market vendors, including A Mothers Boutique LLC dba Levana Bratique, Adidas AG, Adore Me Inc., ASOS Plc, Belly Bandit, Brainbees Solutions Pvt. Ltd., Hanesbrands Inc., H and M Hennes and Mauritz GBC AB, HunyHuny Overseas Pvt. Ltd., Medela AG, Next Plc, Nike Inc., Penney OpCo LLC, Purple Panda Fashions Pvt. Ltd., SARL CACHECOEUR, Seraphine Ltd., Shaico Fashion Pvt. Ltd., The Gap Inc., Triumph Intertrade AG, and Tytex AS

Maternity intimate wear market – Market Dynamics

Major Drivers – 

The growing demand for maternity intimate wear from emerging countries drives the growth of the market during the forecast period. The growing demand can be attributed to the awareness of the importance of using maternity intimate wear and the growing disposable income. Furthermore, as a result of the number of customers who are concerned with fashion, and due to the widespread availability of products, the maternity intimate wear market is experiencing growth. Thus, to cater to this demand, suppliers develop intimate wear products to meet the needs of pregnant women in terms of quality, fabric performance, and comfort. Hence, such factors boost the market growth during the forecast period.

Significant Trends –

The increasing demand for antimicrobial and eco-friendly maternity intimate wear is an emerging trend influencing growth. Currently, a higher level of performance in fabrics is demanded by consumers, and modifications that contribute to consumer comfort and ease of care are part of these fabrics. The demand for organically produced clothing products is growing rapidly in order to prevent the use of harsh chemicals to make intimate wear products by various market vendors. This is done in order to make their products the cheapest in the market. Hence, trends such as antimicrobial and eco-friendly maternity intimate wear boost the market growth during the forecast period. 

Key challenges – 

The issues related to the size and fit of maternity intimate wear purchased online hinder the growth of the market. The adoption of digitization by businesses and customers enables vendors to sell maternity intimate wear online. However, the purchase of maternity clothes on the internet raises a number of issues with regard to size and shape. Even though several vendors, such as Adidas, Nike, and others, offer a variety of sizes and styles, consumer satisfaction in terms of size and fit is low. This can be observed by the factor that some of their customers prefer retail outlets to Internet sites. Hence, such factors impede market growth during the forecast period.

Drivers, Trends, and Challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

The maternity intimate wear market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this maternity intimate wear market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the maternity intimate wear market between 2023 and 2027
• Precise estimation of the size of the maternity intimate wear market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the maternity intimate wear market across Europe, North America, APAC, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of maternity intimate wear market vendors

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Related Reports:

The online children’s and maternity apparel market size in MENA is expected to increase by USD 886.26 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 5.55%. Furthermore, this report extensively covers online children’s and maternity apparel market segmentation in MENA by price (mass category, mid-range category, premium category, and ultra-premium category), age group (toddlers, infants, rest of children, and maternity), geography (Saudi Arabia, UAE, Egypt, Iran, and Rest of MENA), and application (children apparel and maternity apparel). One of the key factors driving growth in the online children’s and maternity apparel market in MENA is the increasing product awareness. 

The global maternity wear market size is expected to increase by USD 2.91 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 3.23%. Furthermore, this report extensively covers the global maternity wear market segmentation by type (tops, bottoms, dress and tunics, and others) and geography (North America, Europe, APAC, South America, and MEA). Growing demand for maternity wear from emerging countries is a key driving factor impacting the global maternity wear market growth. 

Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global maternity intimate wear market 2017 – 2021
• Exhibit 18: Historic Market Size – Data Table on global maternity intimate wear market 2017 – 2021 ($ million)

• 4.2 Product Segment Analysis 2017 – 2021
• Exhibit 19: Historic Market Size – Product Segment 2017 – 2021 ($ million)

• 4.3 Distribution channel Segment Analysis 2017 – 2021
• Exhibit 20: Historic Market Size – Distribution channel Segment 2017 – 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 – 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

• 4.5 Country Segment Analysis 2017 – 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product – Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Bras – Market size and forecast 2022-2027
• Exhibit 34: Chart on Bras – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Bras – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Bras – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Bras – Year-over-year growth 2022-2027 (%)

• 6.4 Panties – Market size and forecast 2022-2027
• Exhibit 38: Chart on Panties – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Panties – Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Panties – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Panties – Year-over-year growth 2022-2027 (%)

• 6.5 Others – Market size and forecast 2022-2027
• Exhibit 42: Chart on Others – Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Others – Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Others – Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Others – Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Product 
• Exhibit 46: Market opportunity by Product ($ million)
• Exhibit 47: Data Table on Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments 
• Exhibit 48: Chart on Distribution Channel – Market share 2022-2027 (%)
• Exhibit 49: Data Table on Distribution Channel – Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 50: Chart on Comparison by Distribution Channel
• Exhibit 51: Data Table on Comparison by Distribution Channel

• 7.3 Offline – Market size and forecast 2022-2027
• Exhibit 52: Chart on Offline – Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Offline – Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Offline – Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Offline – Year-over-year growth 2022-2027 (%)

• 7.4 Online – Market size and forecast 2022-2027
• Exhibit 56: Chart on Online – Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Online – Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Online – Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Online – Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel
• Exhibit 60: Market opportunity by Distribution Channel ($ million)
• Exhibit 61: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 63: Chart on Market share by geography 2022-2027 (%)
• Exhibit 64: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison

• 9.3 Europe – Market size and forecast 2022-2027
• Exhibit 67: Chart on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.4 North America – Market size and forecast 2022-2027
• Exhibit 71: Chart on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.5 APAC – Market size and forecast 2022-2027
• Exhibit 75: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.6 South America – Market size and forecast 2022-2027
• Exhibit 79: Chart on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 83: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027
• Exhibit 87: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 Germany – Market size and forecast 2022-2027
• Exhibit 91: Chart on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.10 UK – Market size and forecast 2022-2027
• Exhibit 95: Chart on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.11 China – Market size and forecast 2022-2027
• Exhibit 99: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.12 India – Market size and forecast 2022-2027
• Exhibit 103: Chart on India – Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on India – Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on India – Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on India – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 107: Market opportunity by geography ($ million)
• Exhibit 108: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 109: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 111: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 113: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 114: Matrix on vendor position and classification

• 12.3 Adidas AG 
• Exhibit 115: Adidas AG – Overview
• Exhibit 116: Adidas AG – Business segments
• Exhibit 117: Adidas AG – Key news
• Exhibit 118: Adidas AG – Key offerings
• Exhibit 119: Adidas AG – Segment focus

• 12.4 Adore Me Inc. 
• Exhibit 120: Adore Me Inc. – Overview
• Exhibit 121: Adore Me Inc. – Product / Service
• Exhibit 122: Adore Me Inc. – Key offerings

• 12.5 ASOS Plc 
• Exhibit 123: ASOS Plc – Overview
• Exhibit 124: ASOS Plc – Business segments
• Exhibit 125: ASOS Plc – Key news
• Exhibit 126: ASOS Plc – Key offerings
• Exhibit 127: ASOS Plc – Segment focus

• 12.6 Belly Bandit 
• Exhibit 128: Belly Bandit – Overview
• Exhibit 129: Belly Bandit – Business segments
• Exhibit 130: Belly Bandit – Key offerings
• Exhibit 131: Belly Bandit – Segment focus

• 12.7 Brainbees Solutions Pvt. Ltd. 
• Exhibit 132: Brainbees Solutions Pvt. Ltd. – Overview
• Exhibit 133: Brainbees Solutions Pvt. Ltd. – Product / Service
• Exhibit 134: Brainbees Solutions Pvt. Ltd. – Key offerings

• 12.8 Hanesbrands Inc. 
• Exhibit 135: Hanesbrands Inc. – Overview
• Exhibit 136: Hanesbrands Inc. – Business segments
• Exhibit 137: Hanesbrands Inc. – Key offerings
• Exhibit 138: Hanesbrands Inc. – Segment focus

• 12.9 H and M Hennes and Mauritz GBC AB 
• Exhibit 139: H and M Hennes and Mauritz GBC AB – Overview
• Exhibit 140: H and M Hennes and Mauritz GBC AB – Business segments
• Exhibit 141: H and M Hennes and Mauritz GBC AB – Key news
• Exhibit 142: H and M Hennes and Mauritz GBC AB – Key offerings
• Exhibit 143: H and M Hennes and Mauritz GBC AB – Segment focus

• 12.10 HunyHuny Overseas Pvt. Ltd. 
• Exhibit 144: HunyHuny Overseas Pvt. Ltd. – Overview
• Exhibit 145: HunyHuny Overseas Pvt. Ltd. – Product / Service
• Exhibit 146: HunyHuny Overseas Pvt. Ltd. – Key offerings

• 12.11 Next Plc 
• Exhibit 147: Next Plc – Overview
• Exhibit 148: Next Plc – Business segments
• Exhibit 149: Next Plc – Key offerings
• Exhibit 150: Next Plc – Segment focus

• 12.12 Nike Inc. 
• Exhibit 151: Nike Inc. – Overview
• Exhibit 152: Nike Inc. – Business segments
• Exhibit 153: Nike Inc. – Key news
• Exhibit 154: Nike Inc. – Key offerings
• Exhibit 155: Nike Inc. – Segment focus

• 12.13 Penney OpCo LLC 
• Exhibit 156: Penney OpCo LLC – Overview
• Exhibit 157: Penney OpCo LLC – Product / Service
• Exhibit 158: Penney OpCo LLC – Key offerings

• 12.14 SARL CACHECOEUR 
• Exhibit 159: SARL CACHECOEUR – Overview
• Exhibit 160: SARL CACHECOEUR – Product / Service
• Exhibit 161: SARL CACHECOEUR – Key offerings

• 12.15 Seraphine Ltd. 
• Exhibit 162: Seraphine Ltd. – Overview
• Exhibit 163: Seraphine Ltd. – Product / Service
• Exhibit 164: Seraphine Ltd. – Key offerings

• 12.16 The Gap Inc. 
• Exhibit 165: The Gap Inc. – Overview
• Exhibit 166: The Gap Inc. – Business segments
• Exhibit 167: The Gap Inc. – Key news
• Exhibit 168: The Gap Inc. – Key offerings
• Exhibit 169: The Gap Inc. – Segment focus

• 12.17 Tytex AS 
• Exhibit 170: Tytex AS – Overview
• Exhibit 171: Tytex AS – Product / Service
• Exhibit 172: Tytex AS – Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 173: Inclusions checklist
• Exhibit 174: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 175: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 176: Research methodology
• Exhibit 177: Validation techniques employed for market sizing
• Exhibit 178: Information sources

• 13.5 List of abbreviations 
• Exhibit 179: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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