India – Online Lingerie Market Size to grow by USD 463.35 Billion from 2022 to 2027 | The market is fragmented due to the presence of prominent companies like Bodycare Creations Ltd., Da Intimo, Fast Retailing Co. Ltd., and many more

NEW YORK, Oct. 4, 2023 /PRNewswire/ — India – Online Lingerie Market size is estimated to increase by USD 463.35 billion, accelerating at a CAGR of 10.37% during the forecast period. The online lingerie market in India is fragmented owing to the presence of many global and regional companies. A few prominent companies that offer online lingerie market are Bodycare Creations Ltd., Da Intimo, Fast Retailing Co. Ltd., Genxlead Retail Pvt. Ltd., H and M Hennes and Mauritz GBC AB, Hunkemoller B.V., Jockey International Inc., Juliet India Pvt. Ltd., La Maison Lejaby SASU, Lovable Lingerie Ltd., Lovebird Lingerie, LUX Industries Ltd., Marks and Spencer Group plc, Modenik Lifestyle Pvt. Ltd., Reliance Industries Ltd., RUPA and Co. Ltd., Triumph Intertrade AG, V Star Creations Pvt. Ltd., Victorias Secret and Co., and Wacoal Holdings Corp. The report provides a full list of key companies, their strategies, and the latest developments. Download Free Sample Report before buying

India – Online Lingerie Market 2023 – 2027: Company Offering:

Wacoal Holdings Corp.: The company offers lingerie such as embrace lace bra, halo lace brief panty among others which has been designed with decorative straps with fully adjustable and available in a wide variety of sizes.

For details on companies and their offerings – Buy report!

India – Online Lingerie Market 2023 – 2027: Market Dynamics

  • Impactful driver- The primary driver of the market growth is the increasing demand for lingerie, particularly from smaller cities. In 2021, sales of women’s innerwear are projected to surge by 4-5 times, largely due to the expanding online demand from tier 2 and tier 3 cities. The prevalence of remote work arrangements has also attracted new customers from smaller towns and rural areas to online platforms.
  • Key Trend – A prominent trend in the market is the increasing participation of men as significant online consumers of lingerie. While many men may feel reluctant to visit physical lingerie stores, the anonymity offered by the Internet has led to a growing male customer base in the Indian online lingerie market. On average, men now account for approximately 25% of underwear purchases on online lingerie platforms.
  • Major Challenges – Increased use of DTC strategy by lingerie manufacturers.

Download free sample report to get more insights on the market dynamics

India – Online Lingerie Market 2023 – 2027: Market Segmentation

The market is segmented by product (bras, knickers and panties, and others), and type (natural and synthetic).

The bra segment is expected to experience substantial growth during the forecast period. Bras not only provide the right fit but also offer support and comfort to women, boosting their confidence. This growth is driven by the rise of various online platforms such as Jockey India, Zivame, and Clovia, which cater to women of all body shapes and sizes, reflecting the evolving landscape of e-commerce in India.

Technavio Research experts have provided more insights on the market share of segments – View Free Sample Report

Related Reports:

Lingerie Market: The lingerie market share is expected to increase by USD 20.90 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 4.77%.

Online Lingerie Market: The Online Lingerie Market size is estimated to grow at a CAGR of 11.17% between 2022 and 2027. The size of the market is forecast to increase by USD 9,591.64 million.

India – Online Lingerie Market Scope

Report Coverage


Historic period


Growth momentum & CAGR

Accelerate at a CAGR of 10.37%

YoY growth 2022-2023 (%)


Regional analysis


Key countries

India and Asia


1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Product

7 Market Segmentation by Type

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Vendor Landscape

12 Vendor Analysis

13 Appendix

About US

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact US:

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]

SOURCE Technavio

Originally published at—online-lingerie-market-size-to-grow-by-usd-463-35-billion-from-2022-to-2027–the-market-is-fragmented-due-to-the-presence-of-prominent-companies-like-bodycare-creations-ltd-da-intimo-fast-retailing-co-ltd-and-many-m-301946426.html
Some images courtesy of