DOVE LAUNCHES #FREETHEPITS CAMPAIGN TO ENCOURAGE UNDERARM CONFIDENCE DURING NEW YORK’S BIGGEST WEEK IN FASHION USA – English USA – Chinese

Inspired by findings from the Dove Underarm Confidence Survey, the campaign includes a New York City subway takeover featuring women’s real underarms, creator collaborations, and a Pit Stop pop-up in Chelsea Plaza on September 7

ENGLEWOOD CLIFFS, N.J., Sept. 6, 2023 /PRNewswire/ — According to NEW Dove research, 8 in 10 women believe their armpits don’t look, feel or sweat like the ideal.* But underarm insecurities are so last season. The latest trend? Confidence. Dove is launching #FreeThePits, a series of initiatives to encourage women everywhere to reject underarm stereotypes and embrace their pits whether they’re light or dark, bumpy or smooth, stubbly or in full bloom.

Originally published at https://www.prnewswire.com/news-releases/dove-launches-freethepits-campaign-to-encourage-underarm-confidence-during-new-yorks-biggest-week-in-fashion-301918472.html
Some images courtesy of https://pixabay.com