adidas Welcomes Messi to Miami in Celebration of the Growth of Soccer Culture in North America

July 29, 2023

On Wednesday, adidas welcomed Lionel Messi to Miami with an unparalleled entourage that sailed through the Port of Miami ahead of his first Inter Miami CF match, celebrating the arrival of the Argentinian star to North America.
As part of the brand’s support of soccer in the United States, adidas is investing in the next generation of athletes with the expansion of Just Ball League into the Miami community.
With a heightened demand and increased interest for soccer in the United States, adidas is proud to help bring to life the highly anticipated Women’s World Cup and matches between the top European clubs during their United States tours this summer.

MIAMI, July 20, 2023 /PRNewswire/ — With a historic Women’s World Cup, several of Europe’s top soccer clubs visiting the United States and Lionel Messi’s highly anticipated start in the MLS, the growth of soccer is in full effect. Overall soccer participation is a prime driver of this growth, with a 300 percent increase in the U.S. in the past 40 years. To carry the momentum, adidas is excited to announce several ongoing moments and investments that will help grow and inspire the next generation of soccer and the culture born with it.

Messi Comes to Miami

adidas takes over the Port of Miami with a display of Lionel Messi on a cargo ship surrounded by clouds of pink smoke as the brand welcomes the soccer star to the MLS and Inter Miami CF.